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Three athletes of different ages training on a running track
FINISH Performance Health

One system.
Three pillars.

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Our team
Pillar I

DirectOrtho+

Precision Musculoskeletal Medicine · Non-Surgical Orthopedic & Sports Medicine · Physical Therapy · Athletic Training · Recovery

Pillar II

FINISH Healthspan

Healthspan Optimization and Performance · DEXA · VO₂ max · Metabolic Testing · Nutrition & Strength Coaching

Pillar III

FINISH Longevity

Longevity and Wellness · Coming soon · Scheduling clients soon

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FINISH
ATHENS, GEORGIA · DIRECT CARE · TRANSPARENT PRICING · NO INSURANCE · NO REFERRAL

Health is not a six-week program. It is a lifetime relationship.

Non-surgical orthopedics, healthspan testing and coaching, and long-view care: one team, one record and one roof in Athens, built to keep you moving. DirectOrtho+ and FINISH Healthspan are open now. FINISH Longevity is coming soon.

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The Long View

Proactive care looks different at 19, at 49 and at 79. Move the line and see.

Move the line to explore the conversations that may matter at different stages of life. Your clinician helps decide what is appropriate for you.

45
Ages 40 to 49
14
28
45
60
75
90
14-21
22-29
30-39
40-49
50-59
60-69
70-79
80-90

An illustrative guide to the conversations that may matter at each stage of life.

Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
Care at this stage
DirectOrtho+
Injury, recovery and movement
FINISH Healthspan
Testing, training and nutrition
FINISH Longevity · Coming soon
What we would be watching

The years that set the ceiling for everything after them.

  • Injuries diagnosed and rehabbed properly in season. The ankle walked off at 16 can become the arthritic joint at 46.
  • Movement quality and strength foundations, while the body adapts most easily
  • Female athletes: energy availability, cycle history and bone health, before a stress fracture makes the point
  • Load management across overlapping school and club seasons

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The years to understand your strength, movement and baseline.

  • Discuss whether bone-density assessment is appropriate for your history and risk factors.
  • Peak lean mass recorded, so later loss is measured rather than assumed
  • Women's health coaching: cycle, nutrition, iron and bone, decades before anyone would normally ask
  • Old injuries closed out properly instead of carried forward

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The decade you start drawing down an account that is hard to add to.

  • Body composition shifting, even when the scale does not
  • Strength and cardiorespiratory fitness held on purpose, not by accident
  • Sleep, stress and metabolic drift, before any of it becomes a diagnosis
  • Pregnancy, postpartum and return-to-training support, where it applies

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The decade the first plateaus appear, while they are still the easiest to change.

  • Perimenopausal change recognized early, not dismissed for years
  • Lean mass and bone density tracked against your own earlier numbers
  • Fasting glucose, lipids and blood pressure creeping up inside "normal"
  • The nagging shoulder or back that has quietly changed how you train

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The decade when what you do stops being about this year and starts being about your eighties.

  • Bone density and the menopause transition, managed rather than observed
  • The first real orthopedic wear: knees, shoulders, lower back
  • Strength trained as medicine, not recreation
  • Cardiorespiratory fitness, one of the strongest signs you will keep moving

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The decade independence quietly gets decided, usually by something small that stopped you moving.

  • Any pain that has changed your daily activity, treated in days rather than months
  • Balance, grip strength and walking speed, the numbers most linked to the decades ahead
  • Lean mass and bone defended on purpose, because they no longer defend themselves
  • Recovery after illness, travel or a minor injury

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The decade every decision is judged by one question: does it keep you in your life?

  • Fall risk treated as an orthopedic and neurologic problem, not a warning
  • Protecting what you care about most: stairs, the garden, grandchildren, golf
  • Medication load and its effect on strength, balance and clarity
  • Fast access when something hurts, because waiting is what does the damage

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

What we would be watching

The years measured in kept independence, not numbers on a panel.

  • Function first: standing, walking, carrying, getting up off the floor
  • Pain treated promptly, so activity is never given up by default
  • Continuity: a team that already knows your history and what you are protecting
  • Honest conversations about what is worth doing and what is not

The focus of your care depends on your needs and assessment. DirectOrtho+ and FINISH Healthspan are open; FINISH Longevity is coming soon.

Bone and Function Over a Lifetime

The long view starts with a baseline.

142845607590Independence thresholdPeak bone mass, age 28Reactive medicine first looks, age 52~24 years unmeasured
Measured early, treated early, kept moving
Waiting for it to settle down
45
Peak bone mass is typically reached by the late twenties to early thirties. Understanding your movement, strength and bone health can help guide a longer-term conversation with your clinician.

Illustrative model, not a prediction or a measure of any individual.

Sources
Start with a baseline
Sources

Most people reach peak bone mass by their late twenties to early thirties. Routine bone density screening usually begins after menopause, or later for men.

The curves are illustrative, not individual predictions or diagnostic measurements. Talk with your clinician about what your own numbers mean.

How The Room Works

The Experience Difference

We borrowed the model from a college training room, where the physician, the PA, the therapist and the dietitian work side by side and the athlete is seen the same day. We kept the structure and changed the economics, so people in Athens get care that is coordinated, immediate and priced plainly.

Traditional Care
FINISH Performance
Getting an Appointment
2 to 4 weeks before you’re seen
Same day or next day
The Waiting Room
45 to 90 minutes in a crowded lobby
You’re seen when you arrive
Imaging
Billed separately, often as a surprise
Included in new-patient and FASTPassOrtho+ visits when clinically needed
Knowing What You’ll Pay
Nobody can tell you before you arrive
You know the price before you walk in
After Your Visit
Call the main line and hope for a callback
Direct access to the person who treated you

Most medical appointments feel rushed, delayed and impersonal.
We built something better, designed around you.

Three Pillars, One Practice

One practice that can see the decline coming and act on it.

Injury, recovery, performance and long-term healthspan, built as one continuous strategy. Explore the care available today, with the long view being developed alongside it.

Sculpted model of a human knee joint
I
Pillar I

DirectOrtho+

Non-surgical orthopedic and sports medicine, usually seen the same or next day. For the athlete in season and the grandmother who slipped on Saturday.

Visits from $129 · New patient $249

At a glance
+

Precision Musculoskeletal Medicine · Non-Surgical Orthopedic & Sports Medicine · Physical Therapy · Athletic Training · Recovery

Explore care & pricing
Sprinter driving out of the starting blocks
II
Pillar II

FINISH Healthspan

Healthspan Optimization and Performance. Detailed testing turned into training zones, nutrition targets and clear next steps, then coached, tracked and adjusted over time.

Blueprint $430 · Baseline Day $1,995

At a glance
+

Metabolic Health Assessment · Performance Nutrition · Women's Health Coaching · Bone Health Across the Lifespan · Diagnostics & Executive Physicals

Explore testing & pricing
Strong, active older woman in athletic wear
III
Pillar III

FINISH Longevity

Longevity and Wellness. Your next 25 years are already being written. Coming soon, with a planned launch in early 2027; services and prices will be shared when the program opens.

Coming soon

Opening standard
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FINISH Longevity will open only with named physician oversight, a written evidence position for each service, published pricing and outcome tracking.

Explore the long view
EVERYTHING UNDER ONE ROOF

Treat. Measure. Build.

From an injury that needs attention today to the baseline for a longer view. Find the right care, all in one place.

Explore all services & pricing
01 · Something hurts.02 · I want to know where I stand.03 · I’m thinking in decades.
FINISH Performance Health

Care Model & Payment

We are a direct-pay practice. That allows longer visits and more focused care, without insurance or referral barriers.

Contact us
Clear, transparent pricing shared upfront
Visits prepaid at booking
No referral needed
Documentation provided for insurance submission
Services generally HSA and FSA eligible
FINISH Performance Health

How care progresses, 01 to 04

01

Conservative Treatment & Recovery

+
DirectOrtho+

Treatment coordinated from day one

When surgery is not the answer, structure is. We pair hands-on therapy with targeted movement and clear recovery milestones, so you rebuild strength and mobility with a plan you can follow.

02

Surgical Guidance When Needed

+
DirectOrtho+

Honest assessment. Trusted referrals. No pressure.

A small percentage of injuries require surgery. When yours does, we guide you to surgeons we trust, with clear preparation, coordination and follow-through.

03

Injections & Orthobiologics

+
DirectOrtho+

An option after evaluation

PRP and other orthobiologics are available through DirectOrtho+ when clinically appropriate. Evaluation, a discussion of evidence and limitations, and an agreed rehabilitation plan guide the decision. Response varies by person and condition.

04

Performance & Healthspan

+
FINISH Healthspan

Measure. Act. Re-measure.

FINISH Healthspan connects testing with nutrition and strength coaching. FINISH Longevity is coming soon and is not an included benefit of either current membership.

The People In The Room

An ecosystem is only as good as who you let into it.

Our clinicians would rather spend an hour with one person than fifteen minutes with four, and they treat a walk not taken as a clinical finding.

Meet our team
50+
Years of combined orthopedic, sports and internal medicine experience
26
Years serving UGA Athletics
Direct care
Priced plainly, no insurance friction
One record
Three pillars, one continuous relationship

The people behind FINISH

FINISH exists to help the people of Athens keep moving through every season of life. Our team brings decades of experience in orthopedics, imaging, physical therapy, athletic training, nutrition and performance, and we count it a privilege to care for this community.

We are one team on one record. We know your history, we talk to each other, and we would rather tell you what you do not need than sell you something you do.

Kelly Ward, MMSc, PA-C
Kelly Ward, MMSc, PA-C
Co-Founder · Clinical Director
Matthew Farmer, MD
Matthew Farmer, MD
Co-Founder · Medical Director
Christopher Gaunder, MD
Christopher Gaunder, MD
Co-Founder · Regenerative/Longevity Director

Christopher Gaunder, MD · Co-Founder. His surgical practice is separate; he does not provide orthopedic clinical care, surgical services or patient consultation through DirectOrtho+.

Athens is home.
The patient is the most important person in the room.
Care for a lifetime.
Athens, Georgia
ONGOING CARE

Two memberships.
One continuous relationship.

You never need a membership to be seen. Choose individual services, or a year of coordinated care.

PILLAR I · RECOVERY & READINESS

DirectOrtho+ Membership

$399/ year individual

$799 / year household · up to five people under one roof, plus $100 for each additional person.

Founding rates: $399 / year or $35 / month individual; $799 / year or $70 / month household. Standard rates: $699 / $1,399 a year, or $60 / $120 a month. Founder renewal ceilings: $599 / $1,199 with continuous enrollment.

What is included
  • Recovery Zone: four sessions monthly for individuals, eight shared for a household.
  • Annual Movement & Readiness Screen for each enrolled member.
  • Care-team text line and priority scheduling.
  • Annual FINISH Care Credit for eligible services: $150 individual, $300 shared for a household.
  • $249 new patient, $129 follow-up with imaging, $79 virtual.
  • 10% off PT and athletic training; $100 off PRP.

Additional Recovery Zone sessions $25, scheduled up to three weekly. Join within seven days of a visit, and up to $150 of that visit’s fee is credited toward your first year.

Explore DirectOrtho+
PILLARS I & II · MEASURE, ACT, RE-MEASURE

FINISH Healthspan Membership

Three levels Bronze · Silver · Gold

Memberships are reviewed during a consultation ($250, or $200 upon joining).

Testing, strength and nutrition coaching, physical therapy and coordinated DirectOrtho+ access.

How the memberships connect
  • Bronze: DirectOrtho+ access for the member.
  • Silver: DirectOrtho+ access extends to a spouse.
  • Gold: DirectOrtho+ covers the household, including dependents under 26.
  • Ask about upgrading to FINISH Healthspan.
  • The full fee credits toward a membership joined within 60 days: $1,995 for Baseline Day, $2,995 for the Executive Physical.

Individual test and service prices are listed on the FINISH Healthspan page. Contact the team for the complete testing schedule and tier inclusions.

Explore FINISH Healthspan

Neither membership includes FINISH Longevity services. Longevity is coming soon.

FAQs

Questions before your first visit

What is FINISH Performance Health?
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One direct-pay practice in Athens, Georgia. DirectOrtho+ provides non-surgical orthopedic care; FINISH Healthspan provides testing and coached next steps. FINISH Longevity is coming soon.

Do I need insurance or a referral?
+

No. FINISH does not bill insurance and does not require a referral. You pay a known price, prepaid when you book. Services are generally HSA and FSA eligible (membership dues are not), and we provide documentation for insurance submission. Your insurance stays in place for surgery or complex care.

What ages does FINISH see?
+

FINISH sees patients from age 14 into their nineties, from high school athletes in season to adults in their eighties protecting their independence. Most members are between 35 and 75.

How quickly can I be seen for an injury?
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Most injuries are seen the same or next day. Visits last 30 to 45 minutes, imaging is done on site, and you leave with a diagnosis and a plan.

Where is FINISH located?
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FINISH Performance Health is at 394 S. Milledge Avenue, Suite 102, Athens, Georgia 30605. Call or text (706) 224-9951.

Is FINISH Longevity open?
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Coming soon. FINISH Longevity has a planned launch in early 2027, and we will be scheduling clients soon. Services and prices will be published when it opens, and it is not an included benefit of either current membership. Join the interest list to hear first.

LET’S BEGIN TO FINISH

Begin with what
matters to you.

Start with a baseline, or tell us what hurts. The team will help you choose your next step.